KBST
Consulting |
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Susan Kerry Bedell MSc, BSc (Hons)
Summary
| Jan 2010 - July 2011 | Grassland Funding Manager, for the Saving our Magnificent Meadows project, hosted by Plantlife. |
| Nov 2004 – Jan 2010 | Development Consultant, providing charity development, editing, event organising, fundraising, publishing and marketing skills. |
| Feb 2004 – Oct 2004 | Head of Operations, Bill Jordan Wildlife Defence Fund |
| Jan 2001 – Feb 2004 | Head of Development, League Against Cruel Sports |
| Feb 2000 – Dec 2000 | Marketing Consultant, Sussex Wildlife Trust |
| Oct 1997 – Jan 2000 | Director, UK Specialised Information Providers Association |
| Dec 1985 – Aug 1997 | IBC Publishing, to the position of Editorial Director |
| Dec 1983 – Sept 1985 | Desk Editor, Mayhew McCrimmon Publishers |
Career
in detail
GRASSLAND FUNDING MANAGER, Plantlife
International
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Natural England, Countryside Council for
Wales, Scottish Natural Heritage and the
Northern Ireland Environment Agency have formed a partnership to
deliver the
'Saving our Magnificent Meadows' project.
The project aims to increase the level of
funding available for the conservation
of wildlife-rich grasslands across the UK
in order to meet biodiversity targets..
DEVELOPMENT CONSULTANT
Most recent projects:
| Environmental Finance, London N1 | |
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Produce programme,
organise speakers, content and venue administration for international conferences in carbon energy, bioenergy and EU emissions trading |
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| Food Ethics Council, Brighton | |
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Development Manager (part time) ~ Building and implementing the
development strategy for this independent advisory body. Responsible for all fundraising and for growing new projects such as Food Ethics magazine and the Business Forum |
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| GardenAfrica | |
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Worked as Fundraiser for this UK-based charity that trains communities
in southern Africa, enabling them to create gardens and grow their own plants for food, medicine and as a source of income.
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Past projects: |
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| Earthscan, London NW1 | |
| • | Project managed production of Earthscan Books Catalogue |
| Ecostorm, Brighton | |
| • | Set up and advised on fundraising for a new charitable trust for this leading international environmental investigative agency |
| Institute of Development Studies, University of Sussex | |
| • | Editing, copy writing and formatting working papers and resource packs |
| News on the Block, London W1 | |
| • | Commissioning editor and contributor to News on the Block magazine |
| Newzeye, London NW10 | |
| • | Edited monthly newsletter titles including Climate Change Management |
| Tourism Concern, London N1 | |
| • | Edited the book Looking Beyond the Brochure. Assisted at shows and exhibitions |
| Vegan Society, East Sussex | |
| • | Managed corporate partnership fundraising and updated business development strategy including the Vegan Society trademark scheme |
| Wild Scotland, Inverness | |
| • | Advised on the strategy for corporate and capital appeal fundraising |
| World Conservation Union (IUCN), Cambridge | |
| • | Researched and produced marketing strategy for IUCN publications |
| Charity Development Work | |
| BILL JORDAN
WILDLIFE DEFENCE FUND, West Sussex Head of Operations |
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| • | Set up this small not-for-profit organisation for Dr Bill Jordan (founder of Care for the Wild International) |
| • | Developed supporter database and donor care programme |
| • | Worked with international contacts to identify suitable projects and fundraised to support them |
| • | Devised and scheduled a business plan to cover the full fundraising mix |
| • | Created an animal fostering programme and youth membership scheme |
| • | Prepared materials and concept for a web site and supervised its build and management |
| • | Designed and produced all promotional and information materials |
| • | Conducted all office administration and financial reporting to the directors |
| • | Arranged for a full handover of the organisation’s activities to a major donor when Dr Jordan retired |
| LEAGUE AGAINST
CRUEL SPORTS, London SE1 Head of Development |
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| • | Managed a team of four in implementing fundraising, marketing and public awareness strategies |
| • | Designed and produced all promotional and marketing materials to support the brand |
| • | Produced all League publications, including the quarterly Wildlife Guardian magazine and the monthly Campaign Update |
| • | Increased supporter base through list buying and swapping plus improved renewal process |
| • | Ongoing implementation and improvement of the League’s vital legacy programme |
| • | Supervised the merchandising operation and supporters’ prize draw |
| • | Improved communications to increase public support for the League’s political campaigning work |
| • | Oversaw the fundraising and public relations functions of the nationwide support group network |
| • | Reported budgets, targets and results to the chief executive and committee |
| • | Drew up the mission and aims for the League’s new charitable trust, Working for Wildlife, including: achieving charitable registration; organising the launch to press and public; devising initial marketing strategies, drawing up a five-year business strategy to be endorsed by the League board and WfW trustees; consulting on initial conservation projects; recruiting and working with a grants and trusts consultant to identify new forms of funding |
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MARKETING
CONSULTANT Sussex Wildlife Trust, West Sussex |
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| • | Contract won with the Trust to carry out research on visitor patterns at flagship reserves |
| • | Worked with reserve managers, Trust staff and local groups to improve interpretation requirements and marketing strategy |
| • | Discussed formal education possibilities at reserves with local schools and colleges |
| • | Presented recommendations on sustainable usage to the Trust’s conservation and education committees |
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Business-to-Business
Publishing Experience UK SPECIALIST INFORMATION PROVIDERS ASSOCIATION,
Richmond, Surrey |
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| • | Directed all aspects of this national trade association and promoted it throughout UK and Europe |
| • | Developed and implemented all membership services and benefits |
| • | Produced members’ directory and newsletters (paper and electronic) |
| • | Organised workshops, seminars and luncheons throughout the year for members |
| • | Organised the annual conference, attracting in excess of 200 delegates, and secured sponsorship |
| • | Produced budgets and accounts, and reported to quarterly meetings of the UK SIPA Board |
| IBC PUBLISHING
(now Informa Group), London W1 Editorial Director |
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| • | Day-to-day management of team of 12 in-house editorial, production and marketing staff |
| • | Responsibility for 22 newsletter titles, a medium-sized book list and several special reports |
| • | Recruited and co-ordinated training of personnel |
| • | Commissioned, edited and produced the monthly title Environment Law Brief |
| • | Sat on the marketing strategy team, creating direct mail and other marketing campaigns |
| • | Researched opportunities and threats within the target markets |
| • | Commissioned new products to build lists and disposed of unprofitable titles |
| • | Created and controlled annual departmental budgets |
| Publisher | |
| • | Responsibility for the development of the business through existing titles |
| • | Managed the team of five editorial staff and supervised their duties |
| • | Sat on the publishing board of the IBC group |
| • | Prepared budgets with the IBC publishing chairman and administered management accounts |
| • | Consulted on marketing strategy and signed off all promotional materials and direct mail pans |
| • | Oversaw the subscription fulfilment system |
| Managing Editor | |
| Publishing Editor | |
www.kbstconsulting.co.uk